CATEGORY: PSA Campaign / Visual Identity
TOOLS: Adobe Photoshop, Adobe Illustrator
ROLE: Production Designer / Visual Designer
SOLO WORK
OVERVIEW: A cohesive no‑drinking‑and‑driving campaign designed across a poster, magazine page, and billboard. The concept uses strong visual metaphors—keys as olive skewered in a martini glass, a submerged key in a shaker, and police‑light reflections—to show how drinking and driving don’t mix. A unified typeface and a blue‑and‑red nightlife palette tie the system together.
DESIGN PROCESS
Adobe Photoshop for imagery creation and editing; Adobe Illustrator for typography and layout.
GOALS
Create striking visual metaphors that stay with the viewer and communicate the seriousness of drinking and driving.
SUCCESSES & CHALLANGES
The campaign successfully uses strong, memorable metaphors that encourage viewers to pause and think. The biggest challenge was developing an original concept in a space where many drinking‑and‑driving PSAs already exist, pushing me to find a fresh, engaging approach.
